What is Puri-φ? Puri-φ is a naturally sweet, non-dairy fermented rice drink from Japan, enjoyed as a small 50ml daily shot.

It’s made by fermenting rice with koji, a traditional Japanese fermentation culture that transforms the rice and naturally develops its gentle sweetness. No refined sugar is added.

Puri-φ is our modern take on amazake, a traditional Japanese fermented rice drink enjoyed for centuries.